Writing

Notes on building calm, considered software

Essays and notes on frontend engineering, calm interface design, React performance and shipping side projects.

Designing Calm Interfaces That Feel Expensive

Why restraint, generous spacing and a single accent colour do more for perceived quality than any gradient ever will.

The handful of techniques that actually moved the needle across three years of production React work.

Metadata, structured data and honest content - the unglamorous work behind pages that rank.

A small system for scoping, building and actually releasing personal projects on evenings and weekends.